All in all i can say it's a pretty good read for everybody wants to, or maybe has to, get to now more about this gigantic field of social media and web 2.0 .
It's, as mentioned in the title, told from the PR point of view, but thats somehow understandable. After all beeing active in social media you are trying to sell something. And in online behaviour there's not too much difference in whatever that is, a product or yourself.
That said this book is interesting for everyone who's open-minded and interested.
It starts out by explaining the very basics of social media. What it is, where it came from, and after all, what it means for our community as a whole. The authors continue with describeing why especially today it's important to show presence in social media as well as to get in contact with customers. They show that the days of companys being aloof giants are numbered and that today you have to show solidity and listen to customers needs.
Tieing in with that the book continues by in-depth explaining the most important subareas of PR in the social web. Some of these are Social Media Mmonitoring, Employer Branding, Product-PR, Event-PR, Corporate Publishing, Customer Service and Support. Followed by these topics theres even a whole chapter about all the judical aspects you might come across online, which gives you a pretty good overview about what to expect or to look out for.
Although "PR im Social Web" is using some technical terminology it's the congenial language and its way to explain everything easily understandable what makes it really enjoyable to read.
Beeing what people call a digital native the fist part didn't contain lots of news for me, but nevertheless it made me rethink the basics of what i percive as some kind of second natural habitat.
So to come to a conclusion i would recommend this book to everyone who's not completely shutting himself up from our online world, but especiallt to everyone workin with or interested in PR.
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